Sa\u00e7 kozmeti\u011fi konusunda d\u00fcnyan\u0131n \u00f6nde gelen firmalar\u0131 aras\u0131nda yer alan bir firman\u0131n T\u00fcrkiyeel m\u00fcd\u00fcr\u00fc Hakan Ko\u00e7o\u011flu, yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, T\u00fcrkiye’de profesyonel sa\u00e7 bak\u0131m ve kozmetik sekt\u00f6r\u00fcn\u00fcn 2006’da y\u00fczde 10 b\u00fcy\u00fcd\u00fc\u011f\u00fcn\u00fc s\u00f6yledi.Sekt\u00f6r\u00fcn 80 milyon dolarl\u0131k hacme ula\u015ft\u0131\u011f\u0131n\u0131 belirten Ko\u00e7o\u011flu, ”Bu rakam\u0131n 10 y\u0131lda iki kat artarak 160 milyon dolara ula\u015fmas\u0131 bekleniyor” dedi.Ko\u00e7o\u011flu, 2006’da sekt\u00f6rdeki en dikkat \u00e7ekici geli\u015fmelerden birinin erkeklerin ki\u015fisel bak\u0131ma ay\u0131rd\u0131klar\u0131 b\u00fct\u00e7enin kad\u0131nlara yeti\u015fmesinin oldu\u011funu ifade ederek, T\u00fcrk erkeklerinin d\u00fcnya ortalamas\u0131n\u0131n \u00fczerine \u00e7\u0131karak sa\u00e7 bak\u0131mlar\u0131na kad\u0131nlar kadar b\u00fct\u00e7e ay\u0131rd\u0131klar\u0131n\u0131 ifade etti.Sa\u00e7 bak\u0131m\u0131nda erkeklerin kad\u0131nlara yeti\u015fti\u011fini vurgulayan Ko\u00e7o\u011flu, ”Bak\u0131m kategorisindeki bizim \u00fcr\u00fcnlerin kullan\u0131m\u0131 T\u00fcrkiye’de y\u00fczde 50 kad\u0131n, y\u00fczde 50 erkek olarak da\u011f\u0131l\u0131m g\u00f6sterdi. Bu rakam\u0131n d\u00fcnyada y\u00fczde 80 kad\u0131n, y\u00fczde 20 erkek olmas\u0131, T\u00fcrkiye’deki erkeklerin kendilerine \u00e7ok dikkat etti\u011fini ortaya koyuyor” dedi.Ko\u00e7o\u011flu, ki\u015fisel bak\u0131mlar\u0131na daha fazla para harcamaya ba\u015flayan erkeklerin, en \u00e7ok d\u00f6k\u00fclme ve kepek \u00f6nleyici, bak\u0131m yapan \u00fcr\u00fcnler ile \u015fekillendiricilere para harcad\u0131\u011f\u0131n\u0131 belirterek, \u015funlar\u0131 kaydetti:”Ayr\u0131ca, renklendirmenin do\u011fal yolla yap\u0131lmas\u0131n\u0131 tercih ediyorlar. Wella Profesyonel, System Profesyonel serisindeki Just Men \u00fcr\u00fcnleriyle 3 y\u0131ld\u0131r erkek kategorisinin lideri. Son iki y\u0131lda elde edilen b\u00fcy\u00fcme oran\u0131 y\u00fczde 177’ye ula\u015ft\u0131. Bu seride yer alan ve 2 y\u0131l \u00f6nce piyasaya \u00e7\u0131kart\u0131lan Pigment Mouse \u00fcr\u00fcn\u00fcndeki b\u00fcy\u00fcme y\u00fczde 200’e ula\u015ft\u0131.Erkeklere y\u00f6nelik sa\u00e7 boyas\u0131 olan ve beyazlayan sa\u00e7lar\u0131 zaman i\u00e7inde do\u011fal rengine kavu\u015fturan Pigment Mouse ise sat\u0131\u015f rekoru k\u0131rd\u0131. \u00dcst\u00fcn \u00f6zelliklerinden dolay\u0131 talebi kar\u015f\u0131lamakta da g\u00fc\u00e7l\u00fck \u00e7ekiyoruz.”Ko\u00e7o\u011flu, ge\u00e7en y\u0131l T\u00fcrkiye’deki sat\u0131\u015flar\u0131n\u0131 y\u00fczde 35 oran\u0131nda art\u0131rd\u0131klar\u0131n\u0131 da s\u00f6zlerine ekledi<\/p>\n","protected":false},"excerpt":{"rendered":"
Sa\u00e7 kozmeti\u011fi konusunda d\u00fcnyan\u0131n \u00f6nde gelen firmalar\u0131 aras\u0131nda yer alan bir firman\u0131n T\u00fcrkiyeel m\u00fcd\u00fcr\u00fc Hakan Ko\u00e7o\u011flu, yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, T\u00fcrkiye’de profesyonel sa\u00e7 bak\u0131m ve kozmetik sekt\u00f6r\u00fcn\u00fcn 2006’da y\u00fczde 10 b\u00fcy\u00fcd\u00fc\u011f\u00fcn\u00fc s\u00f6yledi.Sekt\u00f6r\u00fcn 80 milyon dolarl\u0131k hacme ula\u015ft\u0131\u011f\u0131n\u0131 belirten Ko\u00e7o\u011flu, ”Bu rakam\u0131n 10 y\u0131lda iki kat artarak 160 milyon dolara ula\u015fmas\u0131 bekleniyor” dedi.Ko\u00e7o\u011flu, 2006’da sekt\u00f6rdeki en dikkat \u00e7ekici geli\u015fmelerden birinin erkeklerin ki\u015fisel bak\u0131ma[Devam\u0131n\u0131 Oku…]<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[229],"tags":[1310],"_links":{"self":[{"href":"https:\/\/gncz.net\/index.php\/wp-json\/wp\/v2\/posts\/2296"}],"collection":[{"href":"https:\/\/gncz.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gncz.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gncz.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gncz.net\/index.php\/wp-json\/wp\/v2\/comments?post=2296"}],"version-history":[{"count":0,"href":"https:\/\/gncz.net\/index.php\/wp-json\/wp\/v2\/posts\/2296\/revisions"}],"wp:attachment":[{"href":"https:\/\/gncz.net\/index.php\/wp-json\/wp\/v2\/media?parent=2296"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gncz.net\/index.php\/wp-json\/wp\/v2\/categories?post=2296"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gncz.net\/index.php\/wp-json\/wp\/v2\/tags?post=2296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}