Alexa nedir, ne i\u015fe yarar?<\/p>\n
Alexa, 1996 y\u0131l\u0131nda kurulan ve t\u00fcm d\u00fcnyadaki web sitelerini analiz edip, \u00e7e\u015fitli kriterlere g\u00f6re, d\u00fcnya \u00fczerindeki ve web sitesinin hizmet verdi\u011fi \u00fclkedeki s\u0131ralamas\u0131n\u0131 g\u00f6steren bir analiz ve \u00f6l\u00e7\u00fcmleme arac\u0131d\u0131r. Bu alanda olduk\u00e7a eski olmas\u0131ndan dolay\u0131 \u00e7ok b\u00fcy\u00fck bir veri taban\u0131na sahip olup, bu veri taban\u0131ndan dolay\u0131 internet kullan\u0131c\u0131lar\u0131n\u0131n bir web sitesi hakk\u0131nda bilgi edinmek i\u00e7in ilk bakt\u0131klar\u0131 \u00f6l\u00e7\u00fcmleme arac\u0131 durumundad\u0131r.<\/p>\n
Alexa, bir web sitesini analiz ederken, ziyaret\u00e7ilerin siteye arama motorlar\u0131ndan m\u0131 yoksa direkt olarak m\u0131 geldiklerini, sitede ka\u00e7 sayfa gezdiklerini ve ne kadar vakit ge\u00e7irdiklerini g\u00f6z \u00f6n\u00fcnde bulundurur.
\nAlexa s\u0131ralamas\u0131 \u00f6nemli mi?<\/p>\n
Alexa %100 do\u011fru veriler vermemesi ile birlikte, yakla\u015f\u0131k olarak verdi\u011fi veriler g\u00fcvenilir say\u0131l\u0131r ve siteler hakk\u0131nda yakla\u015f\u0131k olarak fikir sahibi olmam\u0131z\u0131 sa\u011flar. Yani e\u011fer ki Alexa bir sitenin T\u00fcrkiye\u2019de ilk 1000 site aras\u0131nda yer ald\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fcyorsa, o site yakla\u015f\u0131k olarak o s\u0131ralardad\u0131r.<\/p>\n
Alexa\u2019n\u0131n verdi\u011fi s\u0131ralama verileri reklam verenler taraf\u0131ndan ciddi anlamda dikkate al\u0131nmaktad\u0131r. Reklam verenler, bir web sitesine reklam verecekleri zaman, ba\u011f\u0131ms\u0131z bir \u00f6l\u00e7\u00fcmleme arac\u0131 olan Alexa verilerine bakarlar. Reklam verenler do\u011fal olarak ziyaret\u00e7i say\u0131s\u0131 y\u00fcksek olan sitelerde yer almak isterler.<\/p>\n
Alexa verileri ayr\u0131ca SEO uzmanlar\u0131n\u0131 de\u011ferlendirmek i\u00e7in de kullan\u0131labilir. Bir SEO uzman\u0131n\u0131n SEO \u00e7al\u0131\u015fmas\u0131n\u0131 yapt\u0131\u011f\u0131 bir web sitesinin Alexa de\u011ferlerine bakarak, ne kadar ba\u015far\u0131l\u0131 bir \u00e7al\u0131\u015fma yapt\u0131\u011f\u0131 hakk\u0131nda fikir sahibi olabiliriz.
\nT\u00fcm siteler Alexa\u2019da \u00e7\u0131kar m\u0131?<\/p>\n
Alexa web sitelerinin verilerini, d\u00fcnyada 30 milyon site aras\u0131na girdikleri zaman g\u00f6stermeye ba\u015flar. Bunun yan\u0131 s\u0131ra ilk 1 milyon site aras\u0131nda yer alan siteleri de listeler. Bu kriterlere uyan d\u00fcnyadaki t\u00fcm web siteleri Alexa\u2019da \u00f6l\u00e7\u00fcmlenebilir. Ayr\u0131ca bir web sitesini Alexa\u2019da \u00f6l\u00e7\u00fcmlemek i\u00e7in, o web sitesinin sahibi ya da orta\u011f\u0131 olmak zorunda de\u011filsiniz. Her hangi bir internet kullan\u0131c\u0131s\u0131, diledi\u011fi t\u00fcm web sitelerinin Alexa de\u011ferlerini g\u00f6rebilir.
\nAlexa\u2019daki s\u0131ralamay\u0131 nas\u0131l g\u00f6r\u00fcr\u00fcz?<\/p>\n
E\u011fer ki bir web sitesinin verilerini g\u00f6rmek istiyorsak, Alexa.com adresine girip, arama kutusuna sitenin adresini yaz\u0131p Enter tu\u015funa bast\u0131\u011f\u0131m\u0131zda o sitenin d\u00fcnyada ve T\u00fcrkiye ya da kendi \u00fclkesinde ka\u00e7\u0131nc\u0131 s\u0131rada bulundu\u011funu g\u00f6rebiliriz.<\/p>\n
Ayr\u0131ca Alexa.com\u2019da Country b\u00f6l\u00fcm\u00fcnden T\u00fcrkiye b\u00f6l\u00fcm\u00fcn\u00fc se\u00e7ti\u011fimizde, T\u00fcrkiye\u2019deki internet kullan\u0131c\u0131lar\u0131n\u0131n en \u00e7ok ziyaret ettikleri ilk 100 web sitesinin listesini g\u00f6rebiliriz. E\u011fer Country b\u00f6l\u00fcm\u00fcnden T\u00fcrk\u00e7e\u2019yi se\u00e7ersek, T\u00fcrk\u00e7e yay\u0131n yapan web siteleri aras\u0131ndan en \u00e7ok ziyaret edilen ilk 100 siteyi g\u00f6rebiliriz.
\nAlexa verileri ne s\u0131kl\u0131kta g\u00fcncellenir?<\/p>\n
Alexa, sitelerin g\u00fcnl\u00fck, ayl\u0131k, 3 ayl\u0131k ve 6 ayl\u0131k hit ortalamalar\u0131n\u0131 hesaplayarak, buna g\u00f6re bir de\u011fer ortaya \u00e7\u0131kar\u0131r. Yani bir g\u00fcn i\u00e7erisinde, sitenize \u00e7e\u015fitli y\u00f6ntemler ile \u00e7ok say\u0131da ziyaret\u00e7i \u00e7ekseniz ya da y\u00f6nlendirseniz dahi, o g\u00fcnk\u00fc ziyaret\u00e7i y\u00fckseli\u015fi sitenizin Alexa verilerini y\u00fckseltmez. Yani bir g\u00fcnl\u00fck veriler Alexa de\u011ferlerini y\u00fckseltmez. D\u00fczg\u00fcn Alexa de\u011ferleri elde etmek isteyen site sahipleri, ziyaret\u00e7ilerini uzun vadede sitelerine \u00e7ekmelidirler.<\/p>\n","protected":false},"excerpt":{"rendered":"
Alexa nedir, ne i\u015fe yarar? Alexa, 1996 y\u0131l\u0131nda kurulan ve t\u00fcm d\u00fcnyadaki web sitelerini analiz edip, \u00e7e\u015fitli kriterlere g\u00f6re, d\u00fcnya \u00fczerindeki ve web sitesinin hizmet verdi\u011fi \u00fclkedeki s\u0131ralamas\u0131n\u0131 g\u00f6steren bir analiz ve \u00f6l\u00e7\u00fcmleme arac\u0131d\u0131r. Bu alanda olduk\u00e7a eski olmas\u0131ndan dolay\u0131 \u00e7ok b\u00fcy\u00fck bir veri taban\u0131na sahip olup, bu veri taban\u0131ndan dolay\u0131 internet kullan\u0131c\u0131lar\u0131n\u0131n bir web sitesi hakk\u0131nda bilgi edinmek i\u00e7in[Devam\u0131n\u0131 Oku…]<\/a><\/p>\n","protected":false},"author":1,"featured_media":717,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[8],"tags":[52,53,54,55,56],"_links":{"self":[{"href":"https:\/\/gncz.net\/index.php\/wp-json\/wp\/v2\/posts\/688"}],"collection":[{"href":"https:\/\/gncz.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gncz.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gncz.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gncz.net\/index.php\/wp-json\/wp\/v2\/comments?post=688"}],"version-history":[{"count":3,"href":"https:\/\/gncz.net\/index.php\/wp-json\/wp\/v2\/posts\/688\/revisions"}],"predecessor-version":[{"id":1031,"href":"https:\/\/gncz.net\/index.php\/wp-json\/wp\/v2\/posts\/688\/revisions\/1031"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gncz.net\/index.php\/wp-json\/wp\/v2\/media\/717"}],"wp:attachment":[{"href":"https:\/\/gncz.net\/index.php\/wp-json\/wp\/v2\/media?parent=688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gncz.net\/index.php\/wp-json\/wp\/v2\/categories?post=688"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gncz.net\/index.php\/wp-json\/wp\/v2\/tags?post=688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}